“Will spend as much as Rs 10 crore per present to alter Ullu’s ‘edgy’ picture”: Vibhu Agarwal



The video-on-demand platform’s founder and CEO says he’s planning to neutralise the content material providing.

Charging subscribers for ‘edgy’ and ‘sleazy’ content material. That is what the video-on-demand (VOD) platform Ullu is commonly accused of. The platform streams 18+ content material and targets audiences on the again of exhibits which are usually criticised as ‘obscene’.

Launched in December 2018, Ullu’s founder and CEO, movie producer Vibhu Agarwal, says that there’s nothing unsuitable in what it does and argues that it’s not the one one.

The app has greater than 10 million downloads on Google’s Play Retailer and operates on a subscription-based mannequin. Not like different OTT platforms, as an alternative of commissioning producers to make content material, Ullu follows a partnership mannequin. The producers affiliate with the platform on a income sharing mannequin. 

The Coronavirus lockdown, Agarwal says, has come as a boon for the platform and it’s now edging in the direction of breaking even by the tip of this monetary 12 months, or early subsequent fiscal. Although he isn’t nervous about Ullu’s ‘edgy’ picture, Agarwal says he’s planning to neutralise the content material providing. 

Together with video content material, Ullu has launched a music streaming service and can quickly roll out its non-public label underneath which it could promote underwear and night time fits. Agarwal shares his plans with afaqs!.


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